Lead Generation Specialist

Employer based in · Remote

Hiring talent from: all countries

Lead Generation Specialist Prospecting & Outreach (Top-of-Funnel) Research companies and decision-makers (CHROs, COOs, CEOs, People Leaders) using Apollo.io, LinkedIn, and Google Conduct market research on high-profile executives who show interest Use Apollo.io and other tools to enrich contact data with valid emails, company size, industry, and job titles Build segmented lists by industry (e.g., banking, healthcare, tech, manufacturing) Segment leads by industry and ideal client persona Qualify leads based on decision-making power, need, and company size Qualify leads for executive forums, leadership development programs, coaching services, and employee surveys, ensuring they fit the target demographic before passing them to the next step Outreach Execution: Launch outreach campaigns via GetSales.io (LinkedIn DMs) and Apollo (cold email) Write and A/B test outreach compelling messages for Apollo.io and GetSales.io to boost response and meeting conversion rates Refine compelling messages as needed Follow-Up & Nurturing (Middle-of-Funnel) Maintain a consistent follow-up cadence via email, LinkedIn, and phone based on engagement level for all leads Send custom reminders for events, follow-up calls, and next steps Re-engage cold or dormant leads monthly with updated invitations, resources, or offers Re-engage leads who showed interest but didnt convert Identify and make notes of pain points or interests from replies and customize follow-ups accordingly Qualify leads using a structured script or criteria (e.g., company size, current challenges, leadership needs) Respond to questions and objections in a professional, value-driven manner Write follow-up copy that resonates with corporate executives Follow up with unresponsive leads with up to ten personalized messages Track connection and response rates daily, making message optimizations as needed Track all interactions and engagement in Pipedrive CRM Schedule qualified leads for: oExecutive Forums oDiscovery Calls with the CEO oSurvey Demos oLeadership or HR Strategy Calls Sales Funnel & CRM Management Own and update the entire pipeline in Pipedrive CRM: Log all activities and touchpoints Assign deal stages, follow-up dates, and tags Track lead progress from cold to booked call Provide weekly status reports on: onew leads added otouchpoints made ocalls booked oOpen/response/meeting rates oDrop-off points in the funnel ofunnel KPIs and conversion data oIdentify bottlenecks or drop-off points and recommend adjustments Research, Marketing & Campaign Support Stay up-to-date on industry trends of target market industries Coordinate with VA and CEO to support upcoming events, launches, and campaigns Schedule, monitor, and engage on LinkedIn Moderate social contentlike, comment, respond to DMs, and drive event visibility Assist in creating monthly press releases to increase company credibility Coordinate with the CEO on message timing, content calendars, and campaign themes Track event attendance and follow up with no-shows or reschedules Discovery Call Support Ensure all qualified leads are properly prepped for sales calls with notes in the CRM Send calendar invites and reminders for scheduled calls or executive forums Confirm attendance and re-confirm the day before Flag leads that need additional nurturing before booking Experience and Proficiency Personality Requirements: Detail oriented Forward-thinker Proactive Adaptable Resourceful Self-starter Reliable Personable Positive Hard & Soft Skills Required: Technical Skills: Proficient with NiftyPM, LMS platforms, and email marketing tools (Kartra, GetSales.io, and Apollo.io). Ability to quickly learn and master new software. Detail-Oriented: Excellent attention to detail, with minimal tolerance for errors in your work. Problem Solver: Ability to manage big personalities and easily resolve problems; act as a "fire extinguisher" when challenges arise. Communication Skills: Strong written and verbal communication skills to liaise with clients and team members. Proofing & Editing: Proofread and edit communications, ensuring clarity, accuracy, and proper grammar. Tech-Savvy: Comfortable with technology, tracking systems, and managing logistics. Ideal Candidate Characteristics: Expert in English grammar correction and ensuring all content is polished and professional Highly proactive, flexible, and able to think outside the box to assist the CEO in building a global company. Reliable and able to manage logistics with enthusiasm and efficiency. Ability to handle pressure and manage time effectively in a dynamic work environment. Positive attitude with a strong work ethic and excellent communication skills. Tools: *Experience with CRM Sales funnel tracking and reporting *Apollo.io: Data enrichment and cold outreach for lead engagement. GetSales.io: Lead generation and LinkedIn outreach. Kartra: Email marketing, automation, and newsletter management. Work experience with GoHighLevel/ Keap/ SuiteDash: Client Portal and Proposal NiftyPM: Project management for content and campaign tracking. Trafft: appointment scheduler Zapier: Automate workflows between tools. Canva: Content creation and graphic design. Google Workspace / Microsoft 365 document creation and storage Schedule notes: TBC