Marketing Strategist

Employer based in · Remote

Hiring talent from: all countries

Marketing Strategist • Develop and continuously improve the overall marketing strategy. • Translate company goals into clear marketing priorities and campaigns. • Build marketing plans that connect content, paid traffic, email, funnels, and sales. • Identify gaps, opportunities, bottlenecks, and underperforming areas before leadership has to point them out. • Direct marketing team members and contractors toward clearly defined outcomes. • Establish the content strategy for long-form and short-form video. • Determine how long-form content should feed short-form content, nurture, social media, email, and other marketing assets. • Work closely with leadership to understand the founder's vision, voice, convictions, audience, and positioning. • Evaluate campaign and funnel performance using actual data. • Recommend what to test, change, scale, pause, or eliminate. • Maintain high standards for brand positioning and messaging. • Create clear accountability across marketing initiatives. • Keep marketing moving forward without leadership having to constantly manage the details. • Architect and oversee marketing strategy across:• Paid advertising • VSLs and funnels • Email campaigns and nurture sequences • Long-form YouTube content • Short-form video • Facebook and Instagram Reels • YouTube Shorts • Organic social media • Lead generation • Conversion optimization • Retargeting • Messaging and positioning • Campaign launches • Content distribution • Marketing analytics and reporting • Know what should be happening, why it should be happening, who should execute it, and whether it is producing the intended result. • Create a marketing operation where:• Leadership has clarity on what we are doing and why. • The marketing team knows exactly what needs to happen next. • Campaigns move forward without constant intervention. • Content supports clear strategic objectives. • Marketing decisions are driven by data. • Leads, conversions, and audience growth improve. • Messaging becomes increasingly clear and powerful. • The team is consistently testing and improving instead of simply producing more activity. Preferred Experience • Significant experience developing and managing digital marketing strategy. • Experience with high-ticket customer acquisition and buyer psychology. • Ability to think beyond individual channels and understand how the entire marketing ecosystem works together. • Experience with:• Paid ads • Funnels • VSLs • Email marketing • Content marketing • Social media • Understanding of direct-response marketing while also protecting long-term brand equity. • Ability to use metrics to make decisions rather than relying on opinions. • Ability to lead creatives, editors, copywriters, media buyers, and other specialists. • Comfortable challenging assumptions and bringing new strategic ideas to leadership. • Ability to take a vision that is still developing and turn it into an executable plan. • Extremely high standards for quality. • Proactive, resourceful, organized, and ownership-driven. • Comfortable operating in a fast-moving entrepreneurial environment. • Experience marketing coaching, education, personal development, faith-based brands, communities, or high-ticket services is a strong advantage. This Role Is NOT For You If • You primarily consider yourself a social media manager. • You need leadership to tell you every campaign or task to work on. • Your experience is primarily posting content rather than developing marketing strategy. • You cannot confidently interpret marketing metrics. • You rely heavily on AI-generated strategy without understanding the underlying principles. • You have never taken ownership of an entire marketing ecosystem. • You prefer maintaining existing systems rather than constantly improving them. • You struggle to give clear strategic direction to other specialists. • You simply complete marketing tasks instead of taking ownership of the marketing operation. A Loom video is required. ( Not mandatory as per client's update 9/23/2026) In your Loom, briefly introduce yourself and explain why you believe you are the right person to take ownership of this type of marketing operation. We are looking for someone who wants to build something meaningful for the long term—not simply complete marketing tasks. Open to all types of candidates Working Hours: M-F 9am-6pm CST Maximum Hourly Rate: $6 - $8 Send this to the candidates Link: https://www.loom.com/share/a869355faab44ef7944cc699ab6da271?utm_medium=gif Company - ONE PAGER https://docs.google.com/document/d/1Oz7nv_aySAi9GSnts8RhDILGU_rNyqYE8l3gvoSSmj0/edit Note : September 22 update  In addition, they requested Loom videos from the next candidates before we propose a new Final Interview (FI) schedule. Each candidate should briefly introduce themselves and explain why they believe they are the right person to take ownership of this type of marketing operation. The video should also demonstrate their understanding of the role, relevant marketing experience, and how they can contribute to and manage the client's marketing operations.