Copywriter / Brand Narrative Strategist

Employer based in · Remote

Hiring talent from: all countries

Copywriter / Brand Narrative Strategist Key Responsibilities  • Strong direct-response copywriting experience • Proven experience with conversion-focused assets such as sales pages, VSLs, email sequences, and funnels • Strong understanding of buyer psychology, offers, objections, hooks, and CTAs • Ability to understand the avatar deeply and translate their pains, desires, and beliefs into strong messaging • Strategic thinking — we're looking for someone who can contribute to the messaging and funnel strategy, not just execute copy from instructions • A strong portfolio showing actual direct-response / sales-oriented work We can be more flexible around things like PR, long-form SEO, authority assets, and having deep experience in every individual copy format. • Develop and continuously improve the brand's written narrative. • Translate the founder's vision, convictions, stories, and intellectual property into clear, powerful messaging. • Strengthen how the founder and movement are positioned in the market. • Write and improve:• Brand messaging and positioning • Founder positioning • Movement and category positioning • Offer positioning • Sales pages • VSLs and webinar copy • Funnel copy • Application and due diligence pages • Email campaigns and nurture sequences • SMS follow-up • Appointment and no-show sequences • Reactivation and win-back campaigns • Referral campaigns • Thought leadership • Founder essays • LinkedIn articles • PR angles and media messaging • Podcast pitches • SEO articles • Pillar pages and topic clusters • Case studies and testimonials • Customer transformation stories • Member onboarding and community copy • Publishing assets such as books, workbooks, journals, devotionals, and leadership materials • Review funnels, sales calls, applications, testimonials, customer feedback, and existing assets to identify messaging gaps. • Diagnose whether a copy problem is actually a positioning problem, trust problem, offer problem, authority problem, or buyer-belief problem. • Build email and nurture sequences that move prospects from curiosity to trust, certainty, and action. • Create content that strengthens long-term brand authority, not just short-term engagement. • Turn customer results into strong case studies, testimonials, and transformation stories. • Help create SEO content that builds authority and qualified demand, not just traffic. • Support PR, media, podcast, and partnership messaging. • Maintain a consistent voice that feels masculine, premium, faith-aligned, emotionally intelligent, direct, and authoritative. • Use AI intelligently as a tool, without depending on it to replace strategy, research, judgment, voice, or original thinking. • Bring recommendations, not just completed assignments. • Understand the business, the founder, the audience, the offer, the sales process, and the customer journey, then shape the narrative in a way that increases trust, authority, clarity, lead quality, and conversion. • Help build trust, authority, clarity, conviction, differentiation, and revenue through the brand's messaging, sales copy, email campaigns, SEO content, thought leadership, PR assets, and long-term written materials. Preferred Experience • Advanced experience in direct-response copywriting. • Experience with high-ticket buyer psychology and sophisticated customer journeys. • Experience writing sales pages, VSLs, funnels, emails, SEO content, thought leadership, or authority assets. • Experience thinking beyond individual writing assignments and understanding the full brand narrative ecosystem. • Ability to write with emotional depth, clarity, conviction, and restraint. • Understanding of how to build trust before asking for action. • Strong research skills. • Ability to analyze sales calls, applications, testimonials, customer language, competitors, and market positioning. • Ability to identify when weak copy is actually a deeper positioning, trust, authority, or offer clarity issue. • Ability to make messaging feel premium without becoming vague or corporate. • Ability to protect brand voice across multiple platforms and asset types. • Ability to turn rough founder ideas into strong, usable, brand-aligned copy. • Comfortable challenging assumptions and bringing strategic recommendations to leadership. • Ability to take ownership of the business impact of the narrative, not just the words. • Proactive, thoughtful, organized, and highly responsible. • Experience writing for high-ticket coaching, consulting, personal development, faith-based brands, men's organizations, founder-led brands, executive audiences, or transformation-based offers is a strong advantage. This Role Is NOT For You If • You primarily consider yourself a blog writer. • You mainly write captions or basic social media content. • Your writing depends heavily on AI. • You rely on formulas without understanding buyer psychology. • You need leadership to tell you exactly what to write every time. • You dislike research. • You cannot explain the strategy behind your writing. • You prioritize cleverness over clarity. • You have never worked with deeper emotional, identity-based, or transformation-based messaging. • You only want to complete assignments instead of owning outcomes. • You are uncomfortable writing for a premium, faith-aligned, masculine brand. • You are looking for a casual side project. • You simply produce content rather than helping shape how the brand is understood, trusted, remembered, and chosen. A Loom video is required. ( Not mandatory as per client's update  9/23/2026) In your Loom, briefly introduce yourself and explain why you believe you are the right person to take ownership of this type of written narrative ecosystem. We are looking for someone who wants to build something meaningful for the long term — not simply complete writing tasks. Open to all types of candidates Working Hours:  M-F 9am-6pm CST Maximum Rate Hourly: $5- $6 Refer to this link - https://docs.google.com/document/d/1SgfdWXAPHxmITLmQkPHMimnCoZuTur0_HSuaavelPLU/edit?usp=sharing  For all client request (positions) please include this to the calendar invite  Kindly visit this link: The video and One Pager are both general and can be sent to each interviewee 24 hours before the interview. https://www.loom.com/share/a869355faab44ef7944cc699ab6da271?utm_medium=gif https://docs.google.com/document/d/1Oz7nv_aySAi9GSnts8RhDILGU_rNyqYE8l3gvoSSmj0/edit