Social Media Manager

Employer based in · Remote

Hiring talent from: all countries

• Social Media Manager (VA1)• Social Media Strategy & Content Management • Manage automated social media posts via Listing Leads and AI Academy platforms • Submit all drafted social posts and content to the client for review and approval before publishing • Create engaging captions tailored for real estate marketing • Write compelling post descriptions, hooks, and calls-to-action • Build and maintain a structured social media content calendar • Design promotional graphics for new property listings • Create carousel graphics for "Just Listed," "Under Contract," and "Just Sold" announcements • Video Optimization & Channel Growth • Manage and optimize the company's YouTube channel • Design eye-catching custom thumbnails for YouTube videos • Write SEO-rich YouTube video descriptions • Utilize TubeBuddy to analyze and optimize YouTube video performance • Apply audience retention strategies to scale channel subscribers from ~100 to 1,000+ • Edit raw video footage into short-form content for Instagram Reels, Facebook, and YouTube Shorts • Act as a proactive accountability partner to ensure raw video content is delivered weekly • Secondary / Additional Tasks • Content Management System • Review and edit automated blog posts generated from AI Academy • Format and publish approved blog articles onto the company's Squarespace website • Upload marketing photos and descriptions for new property listings onto the company website • Add interactive floor plan links and 3D Zillow tour links to new listing website pages • Edit raw 20-to-30-minute property walkthrough footage into full-length YouTube videos as bandwidth allows • Preferred Experience & Qualifications• Strong English communication skills (written and verbal) • Should have social media management experience either from a corporate setup or as a VA **IMPORTANT • Familiarity with any website management platform like Squarespace and blog formatting **IMPORTANT • Proficiency in Canva and social media graphic design **IMPORTANT • Proficiency in CapCut or similar video editing software **IMPORTANT • Experience in YouTube SEO, custom thumbnail creation, and channel optimization tools like TubeBuddy **IMPORTANT • Experience in real estate marketing is preferred • Preferred Traits & Personality• Organized • Detail-oriented • Creative • Strong communicator • Adaptable • Team-oriented • Proactive • Reliable • Collaborative • Assertive • Collaboration Hours• Monday to Friday • 11:00 AM - 3:00 PM EST (20 hours/week) • Part-time to start and could potentially grow into a full-time role based on performance • Compensation Range• $5 - $7/hr • Communication Tools• Work Email • WhatsApp • Zoom • Google Meet • Target Start Date• ASAP • Final Interview Schedule• To be coordinated by the Fulfillment & Admin Team • Zoom Recording Link• Benjamin Garrison - Onboarding Part 1 • Benjamin Garrison - Onboarding Part 2 • Important Notes• Client & Business Profile: Benjamin Garrison and Amy Paternite, The Good Life Group NJ (Real Estate agency). • Schedule Flexibility Note: The client is starting with a part-time schedule of 20 hours per week with the explicit intention of ramping up to a full-time 40-hour schedule as operational workflows mature. • Special Request Note (Software & Equipment Provision): The client agreed to provide subscriptions and logins for all required editing software, AI tools (e.g., Opus Clip), and marketing platforms (TubeBuddy, Squarespace, Loom). • Sourcing Risk Note: Sourcing a candidate with combined real estate marketing experience, YouTube SEO expertise, and video editing capabilities within the $5 - $7/hr range may require an extended sourcing timeline of up to 15 working days. Schedule notes: To be coordinated by the Fulfillment & Admin Team