Growth Marketing Lead

Employer based in · Remote

Hiring talent from: all countries

Growth Marketing Lead • Role overview The Growth Marketing Lead owns demand generation for UnityLab Corp. across both commercial brands, Unity Laundry Systems and Hoffman Steam Equipment. The role is manager level, full-time, based in the Philippines, and reports to the Head of Service Operations. The Lead is accountable for the whole funnel from first impression to a qualified lead handed to sales: paid media, search intent targeting, website conversion, visitor identification, and the CRM that connects them. The role absorbs two specialist seats that are not being filled separately, a paid ads manager and an SEO manager, so the person in it is expected to work hands-on in the accounts rather than only direct others. • Mission The marketing engine already produces volume: more than 700,000 monthly impressions, an 8% share of voice in AI search, and strong organic rankings. The problem is aim. Much of that traffic comes from consumer-intent searches, while the buyers UnityLab sells to are commercial: laundromat owners, dry cleaners, facilities operators, and hospitality operators. Site conversion is 0.4% against an industry benchmark of 1.5% to 2%. The mission of the role is to point existing volume at commercial buyers and raise conversion toward the benchmark, then scale what works. Success means a measurable rise in qualified commercial leads at an acceptable cost, tracked in a way the Head of Service Operations, the CEO, and the sales team can trust.  • Core responsibilities Paid media (Google Ads and Meta Ads) • Manage Google Ads and Meta Ads Manager hands-on for both brands, including structure, budgets, bidding, creative testing, and optimization. • Produce a search-terms report each cycle that separates commercial-intent queries from consumer-intent queries, and act on it with negatives and keyword changes. • Validate conversion tracking and confirm the correct optimization event for Performance Max and other automated campaign types. • Review budget allocation and spend efficiency, and define what to test or change next. Search and AI visibility (SEO, SEM, GEO) • Own SEO and search strategy directly, not through briefs alone. Shift targeting from consumer keywords to commercial-buyer intent.• Direct the RankAI engagement for SEO and generative-engine optimization, and hold the vendor to delivered-versus-contracted scope. • Keep paid and organic search aligned so the two channels support the same buyer intent. Website conversion (CRO) • Own conversion performance on buyunitynow.com and the related web properties. Run UI and UX audits, set a test backlog, and prioritize by expected lift. • Direct the external web vendor on changes, with clear specifications and acceptance criteria. • Work toward the 1.5% to 2% conversion benchmark. Visitor identification and CRM • Operate RB2B visitor identification and the GHL CRM as the connected system for lead capture, routing, and follow-up. • Make sure lead source, campaign, and intent data reach the CRM and reach sales in usable form. • Recognize that conversion data from Google Ads, Meta Ads, and sales activity does not live in GHL, and build reporting that joins it. Reporting • Send an end-of-day report that leads with headline figures from Meta and Google, followed by findings and next actions. • Provide funnel reporting from impressions through qualified lead, split by brand and by channel. People and vendors • Direct the social and content team member on messaging and campaign support. The role does not own day-to-day posting. • Manage vendors and agencies against defined deliverables. Tracking and Measurement • Own the Google Tag Manager web containers hands-on: tags, triggers, conversion events and publishing. • Own GA4 configuration, including events, conversions, filters, and data quality. • Own Google Merchant Center and product feeds for Shopping and Performance Max What the role is not • Not a social media or content posting role. Social and content support is directed by the Lead but executed by others. • Not standalone media buying. Ad spend is judged by qualified commercial leads, not clicks or impressions. • Not a rankings-chasing role. A ranking only counts if it brings commercial-buyer traffic. Qualifications • Hands-on experience running Google Ads and Meta Ads for B2B or considered-purchase products, including Performance Max and conversion tracking setup. • Working knowledge of SEO, search intent segmentation, and generative-engine optimization. • Experience improving website conversion through audits and structured testing. • Comfort with CRM and lead routing, ideally GoHighLevel. • Ability to work independently, report plainly, and present findings with numbers. Tools Google Ads, Meta Ads Manager, GHL CRM, RB2B visitor identification, RankAI, and the web vendor's development environment for buyunitynow.com. Working relationships • Reports to the Head of Service Operations. • Directs the social and content team member. • Works with sales on lead quality and handoff. • Manages the external web vendor and RankAI. • Works with the data and systems team on tracking and CRM integrity • Engaged Talent Aligned Collaboration Hours• Monday to Friday, 7:00 AM to 4:00 PM EST • Engagement Compensation• $4 and up/hr. -** open to corporate experienced candidate ($$) JD Link: https://unitylab-corp.slack.com/files/U092B6W4TS9/F0C8T7M56VC/growth_marketing_lead_job_description__1_.docx